Read the reports with confidence

Open Reports, choose a UTC date range of up to 366 days, and select Build report. The report scans all matching paid-order pages in batches of 100. You can resume after an interrupted request. Export CSV or download the full report JSON once processing is complete.

The funnel counts distinct selections first saved in the chosen period, then added to cart or purchased by the period end. It needs item-linked activity introduced in alpha.8; earlier saves do not magically gain a complete history. Activity retention also limits historical funnel coverage.

A selection purchased on multiple order lines is counted once in the funnel. The funnel is not a count of verified unique people.

Revenue uses explicit wishlist attribution on WooCommerce paid product lines in the selected payment period. Product-line refunds are deducted. Tax and shipping are excluded. Each currency has its own totals; currencies are never summed into one invented amount.

Unallocated order refunds are shown separately because there is no reliable product allocation. Fully refunded orders remain part of refund accounting when WooCommerce retains their payment date.

The report shows the top 50 product selections by saves in the period, alongside current interest, stock status, and attributed units. Opportunity prompts highlight interested shoppers where stock is unavailable or no attributed units appear in the selected window. Treat these as review prompts, not proof that a discount will create sales.

Orders using a generated campaign coupon are associated with its campaign reference. Their net order totals include tax and shipping and deduct refunds. Multiple campaign coupons may be associated with the same order. Association does not prove incremental revenue or replace a controlled experiment.